Is The Juice Worth The Squeeze?
A Field Guide for Creators

Following hot on the heels of the TL;DR: Guide to AI is my latest book: “Is the Juice Worth The Squeeze? A Field Guide for Creators.”
(No, I’m not using AI to write these. The very idea!)
I wrote this book for anyone who wants to take an idea and make it happen.
Here’s what’s inside:
How to take your idea to launch and beyond as told by someone who’s
been there…
done that…
…and recycled the t-shirts into something else useful.
Available in PDF and ePub formats.
60+ stripped-down “need to know” pages.
0% AI-generated text.
Chapters:
The Idea
Is The Juice Worth The Squeeze?
Just Show Up
Avoid Stupid
You Don’t Need To Know Everything
Good Enough Beats Perfect
Ambiguity Is Currency
Work Really Hard at Being Lazy
Don’t Document, Communicate
The Map is Not the Territory
How To Measure Your Work
How To Make Decisions
Products Are Made of People
So You Built It, Now What?
It’s available on Gumroad and Amazon at $2.99 for early birds ($4.99 after that, so get yours now!).
I’ve narrated a sample chapter.

Thanks for reading! Subscribe for free to receive new posts and support my work.